Guides
Learn how Sendao actually works
Straight answers on pricing, verification, and how Sendao's campaigns actually work — grounded in the real mechanics, not a generic influencer-marketing listicle.
Pricing
What Restaurants Actually Pay for Influencer Marketing in Thailand
Ask five agencies what a restaurant influencer post costs in Thailand, and you'll get five different answers — usually a vague range with no real explanation. The real driver is follower count, not the vague range agencies quote, and a nano/micro-focused alternative prices it very differently.
Read guide →How-to
How to Find Micro-Influencers to Review Your Restaurant in Bangkok
Most Bangkok restaurant owners find creators through Facebook groups or Fastwork listings today — post a request, screen the DMs by hand, and hope whoever shows up actually posts. A structured campaign replaces the manual screening — no group posts, no DM triage.
Read guide →Explainer
How Sendao's QR Check-In Verifies Every Restaurant Visit
The weakest point in most restaurant-influencer arrangements is proof: did the visit actually happen, and did it happen the way both sides agreed? Sendao closes that gap with one QR scan at check-in.
Read guide →Explainer
Nano vs. Micro-Influencer: What's the Difference, and Which Do Restaurants Need?
Nano and micro-influencer are two of the most commonly confused terms in influencer marketing — and if you're a restaurant deciding who to work with, this difference actually matters more than the difference between micro and celebrity.
Read guide →Trust
Is a Free-Meal-for-a-Post Influencer Collab Actually Worth It?
Trading a meal for a post is the most common arrangement in restaurant influencer marketing — and the most commonly second-guessed. Restaurants worry the creator won't post, or that the audience isn't real; creators worry the restaurant won't follow through on what was promised. Both worries are fair, and the mechanics below cover what protects each side.
Read guide →Comparison
Sendao vs. a Traditional KOL Agency: What Changes for a Restaurant
A traditional KOL (Key Opinion Leader, the standard Southeast Asian term for a paid influencer partner) agency and Sendao solve the same basic problem — getting influencer content for a restaurant — through genuinely different models. The differences below are structural, and they show up in how each model is actually run.
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