Nano vs. Micro-Influencer: What's the Difference, and Which Do Restaurants Need?

✦The follower-count lines, roughly

There's no single official cutoff, but the commonly used bands are: nano-influencers at roughly 1,000–10,000 followers, micro-influencers at roughly 10,000–50,000, and macro or celebrity influencers well beyond that. Sendao sources specifically from the nano/micro band — these are the creators the platform is built around, not a byproduct of some broader, reach-focused network.

✦Why the nano/micro band fits restaurants specifically

A nano or micro creator's audience is more likely to genuinely live in the same city, follow the account for content that's actually relevant to them rather than celebrity appeal, and trust a recommendation from someone who feels like a peer rather than a paid spokesperson. For a restaurant, that translates directly into people who might walk in the door.

A macro or celebrity post reaches far more people, sure — but very few of them are close enough, geographically or behaviorally, to ever convert into a visit. You'd be paying for attention that a restaurant, unlike a national retail brand, mostly can't use.

✦What this means in practice on Sendao

Every creator on the platform connects a real Instagram or TikTok account, and their follower and engagement numbers get pulled from it periodically rather than self-reported. So "nano" or "micro" here reflects the account's actual current size, not a label the creator chose for themselves. Restaurants can check an applicant's numbers before accepting them, campaign by campaign.