Comparison
Sendao vs. a Traditional KOL Agency: What Changes for a Restaurant
A traditional KOL (Key Opinion Leader, the standard Southeast Asian term for a paid influencer partner) agency and Sendao solve the same basic problem — getting influencer content for a restaurant — through genuinely different models. The differences below are structural, and they show up in how each model is actually run.
In this guide
Who they source, and how that shapes price
A KOL agency's roster typically skews toward macro influencers and celebrities, because that's where their existing relationships and negotiating leverage sit. That means pricing by reach, with single posts often running well past ฿5,000. Sendao sources nano and micro creators specifically — roughly 1,000 to 50,000 followers — and prices it as a monthly matching package instead, from ฿3,000/month for 5 creators, working out to roughly ฿600 per creator.
How a campaign gets set up
With an agency, setup usually means a manual proposal, a negotiated contract, and back-and-forth on creator selection before anything's confirmed — turnaround measured in days to weeks. On Sendao, a restaurant opens a campaign directly, reviews applicants or invites specific creators, and can be up and running the same day the campaign goes live.
What you get as proof the collaboration happened
Agency reporting after the fact usually means whatever the agency chooses to share — screenshots, a summary deck, follower counts as claimed. On Sendao, every visit is confirmed with a one-time QR scan at check-in, engagement numbers come straight from the creator's connected account instead of being self-reported, and both sides leave each other a review that stays hidden until both submit. The record is built into the platform, not assembled after the campaign ends.
Frequently asked
It's built specifically for local, nano/micro-creator restaurant collaborations — if a campaign genuinely needs celebrity-level reach, that's a different problem than the one this platform solves.
No — pricing is the fixed monthly package (Starter/Standard/Premium), scaled by how many creators it sources, with no separate agency commission layered on top.
An agency campaign typically takes days to weeks — a proposal, a negotiated contract, back-and-forth on creator selection before anything's confirmed. On Sendao, you open a campaign directly and can be reviewing applicants (or inviting specific creators) the same day it goes live.
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